CASE STUDY · REAL ESTATE SAAS
Proplistic.
A real-estate collaboration platform that turns intake, buyer preferences, showings, and offers into a single synced workflow — with a marketing site engineered to convert agents on first visit.
- Client
- Proplistic
- Year
- 2025
- Industry
- Real Estate SaaS
- Live
- Visit site
Marketing site — hero and value proposition
OVERVIEW
What we built for Proplistic.
Proplistic is a real-estate collaboration tool built for the way modern agents actually work: intake once, sync everywhere, hand buyers a branded portal instead of a spreadsheet. Skycrest partnered with the Proplistic team on the full product and marketing experience — from the landing site that sells the vision to the agent dashboard and buyer portal that live up to it.
THE CHALLENGE
Why the category needed a new take.
Real-estate SaaS is a crowded, template-heavy category. Proplistic needed a marketing site that felt premium and specific — not another gradient hero over a stock photo — plus a dashboard and buyer portal that felt as considered as the pitch, so the trial converted to paid without a drop in polish.
GOALS
What success needed to look like.
- Position Proplistic as a professional-grade tool, not another CRM
- Give agents a dashboard that surfaces buyers, showings, and offers without hunting
- Make the buyer portal something agents want to send — clean, branded, easy
- Convert marketing-site visitors into free-trial signups without friction
APPROACH
How we worked.
We began with a shared design system — typography, color, iconography, and a component library used by both the marketing site and the app. That let the landing page and the product feel like the same product without duplicating work. From there we built the marketing site first for fast SEO and iteration, then worked outward from the agent dashboard: buyer records, referrals, open house leads, marketing, and network — each surface designed for glanceability first, depth on demand.
INSIDE THE PRODUCT
A closer look at the surfaces we shipped.
KEY DESIGN SOLUTIONS
The moves that made it click.
Marketing site that sells the workflow
A focused single-page narrative: buyer automation, leads engine, and social marketing. Warm accent, editorial serif on the hero, and product screenshots doing the heavy lifting instead of stock imagery.
Agent dashboard with real hierarchy
A tabbed workspace (Buyers · Referrals · Open House · Marketing · Network) with a notification tray that reads like a feed. Buyer cards show preferences, offers, and property order at a glance — with edit affordances only where they belong.
Buyer portal agents can be proud of
Branded per brokerage, mobile-first, with saved showings, an address-first add-property flow, drag-and-drop preference ordering, and a referrals CTA baked into the top of every session.
Design system shared across surfaces
Tokens, components, and patterns shared between marketing and app so future features ship faster and never look like they came from a different product.
RESULTS
What we shipped.
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